What is DriveU?

DriveU is your trusted ride partner. Hire verified, trained professional driver on an hourly basis or even for long commutes. Enjoy a safe, convenient and comfortable ride, perfect for daily commutes, weekend getaways or night out with friends.

Along with this they also provide services like, car service, car wash & auto news.

The Elevator pitch

Ever felt overwhelmed of owning a car but you do not want to leave the comforts of your own car?

DriveU allows you to hire professional chauffeurs, cleaners and maintenance personnels at your doorstep. With over 1 lakh experienced drivers across 10 major locations in India. You don't have to go through the hassles of renting a car when you are assured comfort, quality and hygiene of your own car driven and maintained by professionals. Download the DriveU app and book a chauffeur by the hour or for your next getaway.

Understanding your ICP

Who does DriveU cater to?

DriveU is designed for individuals seeking convenience, comfort and safety on the go.

• Busy professionals: Needing a hassle free commute to work, meetings or evens in their own car.
• Socializers: Individuals who enjoy a night out with friends, but prioritize safety and want avoid drink and drive situations.
• Convenience seekers: Individuals who value their time and prefer hire a driver for their daily commute, errands or other activities.
• Travelers: People who embark on outstation trips in their own car, seeking a reliable and experienced driver for a stress free journey.

What DriveU users are saying?

DriveU user case studies

Abhrajyoti

Abhrajyoti is a 34 year old Media Professional based in Bangalore. After a night out socializing, he relies on DriveU to hire a trusted chauffer to drive him back home safely in the comfort of his own car.

Discovery:

Abhrajyoti nights out with friends were often marred by worry. Fear of drink and drive and hassle of finding cab at late night was a constant concern. That's when a friend suggested him to try DriveU, that connects user with trusted chauffeurs who can drive their own cars.

Retention:

Abhrajyoti found a reliable solution in DriveU and has since made go-to app for social events. He has become a loyal DriveU user, consistently using the service and even referring friends to earn referral cashbacks.

Abhishek Rao

Abhishek is a 33 year old Sales Professional based in Bangalore. To optimize his daily commute to his sales meetings he relies on DriveU to hire professional chauffeur. Abhishek values his time and dislikes driving in heavy traffic, so he uses the commute time stay productive, catching up on work or preparing for meetings on the go.

Discovery:

Abhishek's discovery of DriveU came through personal recommendation from a friend who frequently used the service. His friend who valued the convenience and safety of having a professional chauffeur would often hire drivers through DriveU for occasions when he couldn't drive himself.

Retention:

He continued to use DriveU for his daily commutes, appreciating convenience, reliability and productivity it offered. The seamless experience and quick availability of on demand chauffer made him stick to DriveU.

Prioritizing the ICP

About DriveU

Hire a trusted driver to chauffeur your family and friends to their desired destinations, ensuring their safety and comfort. Whether it is daily commute, a night out, or a trip to the airport, DriveU provides a reliable and efficient solution.

Key offering of DriveU

Enjoy the comfort of driving in your own car, while professional driver takes care of the wheel.

Understanding Core Value Proposition

For car owners who want to avoid the hassle of driving and maintaining their car, unlike car rental services/cab the user gets to be in the comfort of their own vehicle. DriveU simplifies car ownership by providing end to end solutions to drive and maintain the car.

• On demand chauffeur service at your fingertips.
• Ride in the comfort of your own car.
• Timely and efficient service
• Car owners app - Comprehensive solutions for car owners, including cleaning and servicing.

What problem DriveU is solving?

• DriveU is solving the problem of inconvenient and unreliable transportation for car owners.
• Addressing the need for safe and hassle free driving solutions, especially for daily commuters, night outs and outstation trips.
• By offering car cleaning and service, its solving the problem of car maintenance for car owner

Key features of DriveU

• On-demand booking - Book a chauffeur instantly or schedule in advance. Book anytime, anywhere.
• Flexible scheduling - Choose from hourly, daily or one-way bookings.
• Verified drivers - Ensures all drivers undergo thorough background checks.
• Rating & reviews - Provide feedback on your driver's performance.
• Real-time tracking - Monitor driver's location in real-time
• In-app support - Get assistance from the DriveU support team during your ride.
• Secure payment options - Pay securely through the app using various payment methods
• Digital invoices - Receive electronic invoices for bookings.

Additional features

• Car cleaning & maintenance - Book car cleaning and maintenance service through app.
• Customized solutions - Get tailored solutions for your specific transportation needs.
• Other solutions like, Fastag recharge and Auto news.

Market overview

DriveU Market definition

DriveU operates in the mobility services market, specially targeting the on-demand chauffeur-driver car market.

Market Segment

Target audience: Busy professionals, socializers, family commute, Individuals seeking convenient and safe transport solutions.

Geographic locations: Urban and sub urban areas with a focus on metropolitan cities. DriveU is currently providing service in Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Ahmadabad, Kolkatta, Pune and Coimbatore.

Vehicle type: Private cars and luxury vehicles.

Source: https://yourstory.com/2023/06/driveu-private-driver-aggregator-car-servicing-profitability

Market Needs

• Comfort and Convenience - On demand access to reliable and trustworthy drivers.
• Safety - Secure and safe transportation in our own car, especially late-night or long-distance travel.
• Productivity - Ability to utilize commute for work, relaxation and leisure activities.

Market Trends

• Growing demand for mobility services - Increasing adoption of on-demand transportation solutions.
• Rising concerns for safety and security - Growing importance of safety and security in transportation services.
• Expanding middle class population - Increasing disposable income and demand for premium services.

Key Competitors

The two main competitors are Drivers4me and Ezi drive. All three services provide professional car driver services, but there are some key differences.

Drivers4me

Customers can book professional drivers for their car for their commute.

• Similarities: Drivers4me provides the professional chauffer service.
• Differences: Drivers4me does not talk much about flexibility of hiring a driver. Their offer is more of outstation driver service and advance booking. In DriveU's case it provides anytime anywhere on demand driver service both in the city as well as outstation. Along with on demand driver service DriveU also provides car servicing and other car related solutions.
• Locations: Drivers4me is present in Mumbai, Delhi, Kolkatta, Hyderabad and Jaipur.

Ezi drive

Ezi drive provides both car hire and driver hire service for individuals as well as to corporates.

• Similarities: Ezi drive provides the professional chauffer service.
• Differences: Ezi drive's focus offering is car hire as well as on demand driver. Also they provide car hire service for corporates. Major differentiating factors are DriveU offers premium service, Flexible and efficient service. And DriveU' s key focus is comfort and convenience.
• Locations: Bangalore, Chennai.

Market Size

• DriveU has over 650K direct customers along with 150+ business across various services of the app.
• DriveU is present in 9 major cities in India.
• Founder's take on the market share

TAM = Total no. of potential customers x Average Revenue Per Customer (ARPU)
SAM = TAM x Target Market Segment (percentage of the total market)
SOM = SAM x Market Penetration/Share

TAM: 1 Cr x INR 600 =INR 600 Cr

SAM: 600 Cr x 40% =INR 240 Cr

SOM: 240 Cr x 25% = INR 60 Cr

Channel Analysis

Organic channel

• Can leverage Search Engine optimization (SEO) to increase visibility and drive organic traffic.
• Organic channel would be cost effective and sustainable.
• Easily adaptable to changing market trends and customer needs.
• Reduced reliance on paid advertising channels.

Referral Program

• Can implement a referral program that incentivizes existing customers to refer friends and family. Encourage customers to share their positive experiences.
• Referral acquisition often requires minimal effort, as existing customers can drive word of mouth as well.

Product Integration

• Partner with complementary businesses to integrate your product or service into their offering.
• Integrating DriveU with products will certainly demands significant effort. Also product integration can expand reach and customer base depending on the partner companies market penetration.

Organic Search Analysis

Competitors selected are Drivers4me and Ezi drive.

Organic search of Drive you is 81% where as other competitors are around 19%

Key words analysis for "driver on hire" and "hire a driver" have 100% share of voice.

A google search for "drives" in Bangalore yields DriveU as the top result along side other driver hiring websites and apps. Further research on platforms like Reddit, Quora and TeamBHP reveals discussions among users sharing tips on hiring reliable drivers in Bangalore.

In contrast, searching for "car wash" or "car maintenance" in Bangalore primarily shows location based results for offline service providers. However DriveU still emerges as a top result, offering doorstep car wash services alongside other car wash providers.

The website ranking is at #22991 as the country rank compared to competitors websites.

Organic Search

DriveU website currently holds the top spot in SEO rankings and drives highest traffic compared to competitors like Drivers4me and Ezi drive.

New strategy

To further capitalize on this advantage, we should focus on creating high-quality, keyword rich blog content. Specially to work on incorporating relevant keywords such as "Chauffeur for car" "car maintenance" "reliable drivers".

Build use case keywords: "Hire driver in Bangalore", "Chauffeur service" "Driver on demand"

Competitor keywords: Ezi drive, Drivers4me

Brand keywords: On demand chauffeur service,

Long-Tail keywords

• Location based keywords: Target keywords like "hire driver in Bangalore" Chauffeur service in Delhi" etc.
• Service specific keywords: target keywords like "doorstep car wash in Bangalore" "Car cleaning service in Mumbai"
• Occasion based keywords: Target keywords like "family outstation chauffeur service" etc.

Content marketing

• Blog posts: Create informative blog post topic like" benefits of hiring on demand chauffeur", "How to have hassle free commute experience" "How to drive socially responsible" etc.
• To build SEO by writing blogs and articles related to timely car maintenance, car hygiene to make DriveU more prominent vs their competitors in search.

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Product integration with Zomato/District:

DriveU is poised to revolutionize the way people travel at their comfort, the way people travel to their favorite restaurants, pubs or events. By Integrating with Zomato and its new product District , we can provide an option to book seamless and convenient chauffer service experience to users.

How the process works

• Booking process: When user books a table at a restaurant on Zomato or an event on District, they will be prompted to select an add-on service for a chauffeur to drive them to their destination.
• Add-on: If the user opts for the chauffeur service, a separate booking confirmation SMS will be sent to user via DriveU
• Backend integration: In the backend, the user's phone number and name will be shared with DriveU and registered as a new user.
• Tracking & Monitoring: Users can track their journey on the DriveU app, ensuring a safe and enjoyable experience.

Benefit of Partnership

• Enhanced user experience through seamless integration.
• Expanded customer base through cross promotion and increased revenue streams for both DriveU and Zomato/District

By partnering with Zomato and District, DriveU can capitalize on the growing demand for convenient and safe transportation services while providing a unique value proposition to users.

Product Integration with MyGate

MyGate, a leading community management app, to partner with DriveU to offer a range of convenient services to its users. The partnership enables MyGate users to book DriveU services seamlessly within the MyGate app.

How the process works

• Seamless User Experience: Users can book DriveU services, such as Chauffeur, Doorstep Car Wash, and Car Maintenance, without leaving the MyGate app.
• Streamlined Booking Process: The entire booking journey, from selection to confirmation, takes place within the MyGate app.

Benefits of partnership

• Acquisition of new users: The partnership enables DriveU to acquire new users, who can then opt to make future bookings directly on DriveU app.
• Enhanced user engagement: The Integration provides MyGate usres with a new range of services, increasing user engagement.

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​Referral Program:

The best acquisition strategy for DriveU is through referral program. From my interactions during the research I have gathered that most of the users have started using the app after being referred by a happy customer.

Referral Program Journey

• Referral prompt: The user is prompted to share their unique referral code with friends and family in exchange for a signup bonus.
• Signup bonus: The user receives a signup bonus of INR 100 when their referred friend signs up using their referral code on the app for the first time
• Redeemable coupon: The signup bonus is redeemable as a coupon on the app for future bookings.

Example scenario

• A user shares their referral code with a friend who needs a safe ride home after a party
• The friend signs up using the referral code and receives a convenient chauffeur service.
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• Weekend Referral push notification
• Notification content: Encourage users to share referral codes via WhatsApp with friends who may need DriveU services. Example - "Weekend is here!! Share DriveU with friends, refer now & get INR 100 cashback + a safer ride for loved ones."
• Notification Timing: Send push notifications during weekends
• The referral code is used in the signup page and a notification is shared with the referee attributing their reference whenever their code gets used.

Referral program for frequent users

• Introduce new referral program for frequent users of monthly pack.
• If a monthly subscriber is refers other user who also subscribes to a monthly plan then the referee gets a higher cash back.
• Example User subscribing to monthly plan and finds similar users like him who are more likely to use the subscription service can refer the new user for higher cash back of INR 1000.